Build a brand that stands out — and can't be stolen.
Practical training in branding and intellectual property, created by Shireen Smith — IP lawyer and founder of Azrights.
Most businesses lose their brand before they've even launched it properly.
That's why I created the Brand Tuned Program — to help founders, marketers, designers, and advisers build brands that are not only memorable and distinctive, but also legally protectable from day one. Instead of treating branding and intellectual property as separate disciplines, you'll learn how to combine strategy, naming, design, positioning, and IP into one joined-up process that reduces risk and creates long-term brand value.
Explore The Brand Tuned ProgramThree Ways To Learn
The Brand Tuned Podcast
Branding and IP explained. Shireen talks strategy, naming, trademarks, and what makes a brand stick.
The Brand Tuned Book
Why branding and IP must work together, and what that means for your business. Written by Shireen Smith.
The Brand Tuned Program
Practical online training for business owners, designers, and marketers who want to build brands that last.
Valeria A.
Brand Tuned Program Completer
I am impressed by the Brand Tuned program, it is informative and comprehensive.
Shireen Smith teaches how IP laws work and how they affect brand creation + brand protection. I can't believe how much I have learned in just few weeks of joining the program!
Victoria J.
Brand Tuned Program Completer
Really enjoying studying the Brand Tuned Accreditation programme. When you advise on brand law and IP, I feel that you can’t do it in isolation. Understanding the brand creation process, brand positioning, key marketing principles and core concepts of brand strategy is extremely useful.
The course is aimed at marketers, designers, brand founders and IP lawyers, so as you can imagine, I’m learning a lot about the world of ‘brand’.
Ella S.
Brand Tuned Podcast Review
Gives a good holistic view of branding.
Really useful podcast to help business owners understand more about branding. I especially like how this podcast covers the legal as well as the marketing/design side of creating a good brand.
David A.
Brand Tuned Book Review
This book belongs on your shelf. It explains how to develop and protect IP, a brand name, and brand symbols all crucial to long term success and all underappreciated and understudied.
About Shireen Smith
Shireen Smith is an IP lawyer, author, and founder of Azrights — the UK's specialist IP law firm for brands. She began her legal career at Reuters, holds a Masters in intellectual property, and has spent two decades at the intersection of brand creation and brand protection.
Read More About Shireen Smith
Get the free ebook: 7 Costly Mistakes When Branding or Rebranding
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Need trademark or IP help for your business?
For trademark registration, IP audits, and brand naming services, Azrights can help. Founded by Shireen Smith, Azrights is a specialist UK intellectual property law firm dedicated to helping businesses protect and grow valuable brands.
Visit azrights.com