Brand Strategy With Mark Ritson

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      Introduction

      Mark Ritson answers some of the burning questions I had around understanding the market and differentiation and positioning, specifically the U and the E elements of my TUNED framework. 

      Show Notes

      I asked him about business strategy positioning and brand strategy, what he thinks of Byron Sharps views on differentiation and distinctiveness, whether it is possible to own a particular attribute and how brand strategy is dealt with in the household name brands Mark consults with. I also wanted to know Mark's views on brand purpose. 

      In this episode Mark and I discuss:

      • Rebranding
      • Brand purpose
      • Market research
      • Marketing strategy
      • Business and brand strategy
      • The business model for an idea
      • Standing out with your purpose
      • Mark’s views on Transferwise’s rebranding to Wise
      • The difference between brand and marketing strategy

      LinkedIn - Mark Ritson
      Twitter - @markritson
      www.marketingritson.com 

      Mini MBA in Brand Management by Mark Ritson 

       

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