Daniel Priestley runs business accelerators for entrepreneurs. In this episode, he discusses the Dent rebrand, Lifestyle v. Performance boutique, and the new edition of his book Oversubscribed

• How the entrepreneurial revolution shifts people to earn money through entrepreneurship and starting and growing their own businesses as the Industrial Revolution changed the way we live and work.
• Why visual identity has to work harmoniously with the rest of the brand identity and has to be simple and clean
• What happens when you nail your vision and its simple, the clear message becomes a turning point for your business
• How having a strong culture and vision allows you to attract the right kind of people when you’re recruiting talent.
• Why Daniel incentivises new hires to leave quickly if they discover his company isn’t a good fit for them 
• What presidential elections can teach you about the evolution of marketing
• Daniel released a new edition of his book Oversubscribed: How to get people lining up to do business with you in February 2020
• The two main successful business variations are Lifestyle Boutique. 3 - 12 staff, profitable and lots of fun. The second is Performance business that employs 40 to 150 staff who are a talented team, it has recurring revenues, assets and a good niche in the marketplace.
• How businesses are valued by various methods including benchmarking, multiples of profit and based on their brand, market position and systems like Uber for instance.
• Daniel's book Oversubscribed: How To Get People Lining Up To Do Business With You and his website dent.global.

Valuable Resources:

Brand Tuned Scorecard
Brand Tuned Accelerator
www.brandtuned.com