Using Video to Scale Your Business
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Introduction
Simon Banks, a video strategist with 30 years of experience in the media & video industries and the author of 'How to Get Video Right' - The essential guide to video strategy explains how he helps business owners to get video right and create effective video content to increase sales to grow their business.
Show Notes
In this episode, Simon Banks, a video strategist with 30 years of experience in the media & video industries and the author of 'How to Get Video Right' - The essential guide to video strategy explains how he helps business owners to get video right and create effective video content to increase sales to grow their business.
He shares that people associate brand with the visual identity, video brand guidelines, how he started his career and the challenges he had in setting up his business. We discuss:
- The journey of his career and business
- Challenges that he had at the start of his business
- Helping business grow with video
- Video brand guidelines
- How to make a video effective by having a plan or strategy
- Video as the most effective way of communicating
- Simon’s experience of creating his brand and how did he develop it
- Tips for businesses that are trying to get video right
- What you need to keep in mind when creating video content
LinkedIn - Simon Banks
Twitter - @tallboytweets
Facebook - Tallboy Video Production
www.tallboy.co.uk
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